TOYOTA KIRLOSKAR Motor launched the latest generation of Prius in India at the Auto Expo 2010 in New Delhi on January 7. The Altis CNG was also launched along with Innova CNG and Camry Hybrid were put on display to lend further emphasis to Toyota’s commitment to the environment.
Speaking to the media about this latest launch, Mr. Sandeep Singh, DMD-Marketing, TKM said: “Through the launch of the Prius, Toyota is keen to demonstrate its commitment to offer the latest eco-friendly automotive technology to its customers in India. Since becoming the world’s first mass-produced hybrid vehicle in 1997, the Prius has received worldwide acclaim, the Prius today is the most successful hybrid in the world with cumulative sales of nearly 1.5 million. We will continue to popularize environmentally friendly vehicles in India to further our efforts to help save the environment.
The word prius in Latin means ‘to go before.’ The car stands true to its name. It comes equipped with the latest technology Toyota Hybrid System II (also called Hybrid Synergy Drive). The car also gives world-leading fuel efficiency, thanks to its excellent aerodynamic performance.
The third generation Prius comes with three driving modes – Power, Eco and Electric Vehicle (EV). It is also loaded with a bevy of dynamic features that together make the car an environment friendly pleasure.
Only a limited number of the Prius will be available in India. The two available variants will be priced at 26.55 lakh and 27.86 lakh, ex showroom, New Delhi. Bookings start from today.
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